Off-Page SEO
Written by Lorna Marty
| updated on
Dwell time matters when it comes to SEO.
Dwell time is a metric that calculates user engagement, session duration and SERP CTRs.
This is measured by:
- Session duration
- Bounce rate
- Click through rate (CTR) on the search engine results page (SERP)
You want people to be happy with your content and to stay on your site.
To track to see how your site is performing in all these areas, it is important to add Google Analytics to your site.
Find out how to add Google Analytics to your site.
Understanding Bounce Rate
Infographic Source: Kissmetrics
Fix your Bounce Rate
Find out your bounce rate by going to GA and then clicking on BEHAVIOUR > SITE CONTENT > EXIT PAGES.
This will tell you all the pages that are causing people to leave your website and you can try and fix these.
0 – 40% Bounce Rate: GOOD
40% – 60% Bounce Rate: FAIR
60% – 100% Bounce Rate: POOR
Fix your Page Speed
If your site is slow, it will affect your bounce rate.
Find out your page speed by going to Website Grader.
Or you can go to ubersuggest and click on SEO Analyzer and then click on Site Audit.
The optimal benchmark is below 2 seconds.
One of the most important things you can do to help your page speed is learn how to compress your images and make them smaller.
Fix your Meta Tags
This is how your site is seen in the Google Search Results.
Learn how to construct your Page Titles by going to On-Page SEO.
Make sure your site is Mobile Friendly
If your site is not mobile friendly, you are not going to rank well.
- Your site needs to be built with Responsive Design whereby your site automatically detects which device it is being viewed upon and changes the screen layout accordinlgy.
- Your page speed on a mobile is super important
- Don’t use flash
Useful How Tos from Neil Patel:
SEO Factors – how to optimise your web pages.
Top 50 Pages – how to improve your click through rates.
Page Speed – how to fix your slow load time.
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